In London, News, Watford


In January, three talented Clipso stylists got the amazing opportunity to assist at the AW14 season of the London Collections: Men. The showcase took place from 6th– 8th January and this exciting occasion was the fourth season of the UK’s dedicated men’s fashion event.

Georgie Calvert, Apprentice from Clipso Watford and Loretta Karam-Smith, Master Hair Designer from Clipso London assisted Fudge’s Creative Director John Vial on a number of exciting shows. The cult hair brand Fudge who collaborated with the British Fashion Council for a third season as the official Hair Partner for London Collections: Men, sponsored and styled nine fashion shows and presentations throughout the three day event.

Both Georgie and Loretta were invited to assist backstage on the Christopher Shannon catwalk show, which was inspired by footballers from the 70s. The models were made to look like they had been out in the rain playing football – sweaty and wet! Georgie was also invited to assist backstage at the Fashion East MAN catwalk show, which was inspired by the character ‘Sonic the Hedgehog’, with a sophisticated, sleek twist. She additionally worked in ‘The Fudge Fix Lounge’ Pop Up Salon, at Victoria House to provide styling services to celebrity and fashion VIPs, press, buyers, and London Collections: Men committee members.

“We really appreciated Loretta and Georgie’s help and enthusiasm on the AW14 London Collections: Men shows. Their creativity and expertise helped to create an amazing show and atmosphere backstage,” says John Vial, Fudge Creative Director.

Loretta commented: “I really enjoyed working with the Fudge team; John is very inspirational and great fun to work alongside.”

Georgie commented: “I had a great time working at the AW14 London Collections: Men. Seeing my work on the catwalk was very rewarding; roll on next season.”

Luke Gregory, Artistic Director from Clipso London, was invited to assist backstage the Saville Row and Superdry shows. The Saville Row show was held at the fascinating Churchill War Cabinets and was inspired by London as the world’s capital of masculine style for over two centuries and the Superdry show was inspired by the brands’ urban vibes, which can be seen throughout the collection.

Luke commented:  “The LCM was a great way to kick start the year. I loved being part of such strong teams and collaborating with other like-minded creatives.”


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